free to be yoga tees

It all started with an idea.  It was March 2010, and I was at yoga.  Instead of focusing on my breath and being present in the moment, I stood there in down dog with my mind wondering as it often does.

True, quieting the mind is something we all try to achieve in yoga, and sometimes I am able to do that.  But more often than not, my wheels start to turn and the ideas start to flow.   Generally, the inspiration I find during my practice motivates me the minute I leave the mat.

During this particular point in my life, I was going through some big changes.  I had recently quit my job.  I was burnt out, unhappy and searching for balance in my life.  It was a bold move, but one worth making.  With so much uncertainty of what was ahead, I felt confused and overwhelmed with what to do next.  Maybe that’s why on this particular day during yoga, when all of a sudden I had this vision to start designing my own yoga tees, I figured it was another one of my silly ideas.  So I jotted it down in my journal, and that was it.

Fast forward to June 2010.  Somehow, the idea of designing my own line of yoga tees stuck in my head since that day back in March.  And after thinking about it....talking about it....I realized it was time to do something about it.  So I did!

Shortly thereafter, it became official.  I started my own company, free to be llc.  June 28, 2010 marked the birth of free to be yoga tees, an apparel company offering motivational shirts aimed at enhancing one’s yoga practice, while bringing a smile to his or her face.    The idea was to take a yoga tee, bring it to life and give it character, allowing yogis a way to express themselves in a fun way beyond the mat.

But it is more than that!  It’s also a state of mind.  I want to inspire through this line, as well as through the website and my blog, and hopefully remind everyone that we are all free to be anything we want!

This journey has been a slow one, but enjoyable to say the least!  I started by designing the free to be logo, which was inspired by the dragonfly.  This amazing creature of the wind represents change, good luck, strength, peace and harmony.  I couldn’t think of anything better to symbolize my yoga tees!  Another thing important to me is nature, so I started to focus on ways to make this clothing line as earth-friendly as possible.  And finally, the shirts had to be made in the USA.  These requirements may have delayed the process a bit, but I would not imagine doing it any other way!

And that is it, in a nutshell.  I have a long way to go, and the ideas continue to materialize, but I’ve taken my idea....my dream...and made it a reality.  Down the road, I envision making a difference through free to be yoga tees, perhaps finding a charitable cause to support. But for now, I truly feel like the sky is the limit and the possibilities are endless.  Excited to see where the road leads next!

All aboard, my friends!  It’s gonna be a fun ride!

Thanks for your support.
Namaste